10th November 2014
Founded in 2011 Kwills is an exciting talent based out of The Netherlands. We caught up with him recently during his visit to the UK for Crepe City. It was a great opportunity to get a better insight into his work, style, his love for sneakers and an exciting new project with us for AW15.
We can’t reveal too much just yet, but here are a few teaser shots to help quench your curiosity.
You can find out more about Kwills and his work by following the link
30th September 2014
The release of Usugrow's second art book "USUGROW: WORKS 2007 - 2013", a compilation of the artist's best selected works from his last book "Love Hate from JP" which was released in 2007 is available now.
This 180 page, hardcover book showcases Usugrow's impressive black and white illustrations. It takes you through a collection of work including his extensive calligraphy on walls and canvas projects as well as a wide variety of artworks that he has collaborated on with musicians and skateboard companies.
The Japanese edition is available only at the official online shop, or any Usugrow's official dealers in Japan.
The Addict X Usugrow Collection is still available online
11th September 2014
Usugrow began his own artistic activity by creating flyers in the underground punk and hard core music scene in the early 90's. Since then, he has been involved in various album cover designs for bands and musicians.
Now, as well as still being hugely successful as a commercial designer for album covers, fashion brands & skate companies, the Japanese-born artist has been exhibiting his fine art in galleries all over the world and his black and white illustrations have become instantly recognizable.
Heavily influenced by Los Angeles 'Cholo' style graffiti fused with the spiritual skills of Asian calligraphy. In his work he very often beautifully portrays opposing elements such as delicate lines and unique lettering style, skulls and flowers, yin and yang and of course his palette of black and white. He believes that this is everyday life and living proof that these opposing elements can exist together.
We first came across his work in the early 2000's and instantly knew we wanted to work with him on the right project. It's been a long time coming, but the wait is now over as we proudly present the Addict X Usugrow capsule collection. Usugrow's signature style is expertly deployed on two core outerwear Addict styles. The Frontline Jacket being the more technical pieces on offer. The other is the classic and much loved Coach Jacket silhouette, which makes another appearance as well as a set of Limited Edition Guest Artist tees to help complete the set.
Addict has once again found a way of blending art with functionality creating real wearable products for the street,whilst insuring Usugrow's meticulous work remains recognizable.
The Addict X Usugrow collection is available direct from the source as well as all good Addict stockists.
28th August 2014
AW14 sees Addict celebrate 18 years in the industry. Founded during the classic era of street wear, we’ve managed to remain at the forefront of the Uk Streetwear scene gaining new followers year after year.
Our never-ending focus on detail has been key throughout the years and still remains an integral part of what we stand for. With another strong collection under our belt, this range really does display why we're known as outerwear specialists. Key pieces include the Aircrew Jacket with a chunky fur collar, tricot lined pockets and utility pocket on the left sleeve, which is available in Navy, Olive and our popular Bush Forest Camo.
The Down By Law Jacket is also another stand out piece. This Goose down puffa with front zip and poppa fastening along with detachable hood is a firm favourite in the office.
There’s a selection of lightweight and heavy outerwear options for the usual unpredictable weather with an all new all over print by Japanese artist - Usugrow
AW14 launches early September
6th May 2014
“The term “tiger stripe” refers to the family of camouflage designs developed in Southeast Asia (particularly the Republic of Vietnam) during the 1960s which were derived from the original French tenue du leopard or lizard design of the 1950s.
The term also refers to the multitude of derivatives produced by a number of countries well into the present period. French camouflage uniforms were in fact supplied to Colonial Vietnamese personnel during the First Indochina War. The Vietnamese referred to these different designs as Sọc Răn (striped uniform). The term “tiger stripe” (or “tiger pattern”) no doubt refers to the rudimentary similarity between the narrow brush strokes of the camouflage design and the naturally occurring hide design of the genus Panthera tigris.” quote from camopedia
For Summer 2014 we have our own tonal version of the Classic Tiger stripe pattern, in tonal green & tonal blue, shirts, tees, vests & shorts.
we also have our ‘bush shadow’ camo...
you can shop for the entire Addict Camo collection direct from us as well as all good Addict stockists
19th February 2014
19th February 2014
Marvel seem unable to do any wrong. Since the release of Iron Man, Marvel have managed to make blockbuster after blockbuster and there's no sign of them stopping.
This time Marvel look to 'Guardians Of The Galaxy' for their next big hit. Some of you are probably wondering who? and what? So were we until a few months ago we were invited to the set thanks to our friends at Disney and Marvel to see what they had planned.
We weren't allowed to talk about it then and we still can't now, but we can guarantee if you like the trailer, you'll 100% enjoy what Star Lord and the rest of the Guardians have in store for you.
27th January 2014
Addict has built its reputation on a ‘less is more’ approach, producing good quality, clean, minimally branded, ‘real’ product that has wide crossover appeal with a strong emphasis on design detail, premium fabrics and quality manufacturing. The name ‘Addict’ representing peoples passions in life, positive addictions like music, art, design, board sports and an active lifestyle.Here's a brief look at the stand out moments from a rich and creative history dating all the way back to 1996...