ADDICT Blog

  • SCRATCH EXPO 17

    11th December 2012

     

    Addict Family member Ben Swift is exhibiting his classic
    Scratch flyers along side new work including the all his latest Addict & Bloc 28 tee designs.
    its on until the end of the week.
    B-side by Wale presents SCRATCH EXPO 17
    Londonewcastle Project Space, 
    28 Redchurch Street, London, E2 7DP 
    Show runs daily 12:00 pm - 7:00 pm
    Until Sunday 16th December 2012.
    Look out for classic Scratch A3 Prints by Nonsinthetik in the pop up shop!
    Further Info
    https://www.facebook.com/scratchsince1996

    Addict Family member Ben Swift is exhibiting his classicScratch flyers along side new work including the all his latest Addict & Bloc 28 tee designs. its on until the end of the week.

    B-side by Wale presents SCRATCH EXPO 17Londonewcastle Project Space, 28 Redchurch Street, London, E2 7DP 
    Show runs daily 12:00 pm - 7:00 pmUntil Sunday 16th December 2012.
    Look out for classic Scratch A3 Prints by Nonsinthetik in the pop up shop!
    Further Info: www.facebook.com/scratchsince1996

  • Born Electric @ Electric Brixton

    11th December 2012

    Addict Clothing are proud to be teaming up with James Zabiela and the rest of the Born Electric Crew for their upcoming event at Brixton Electric. This is set to be a BIG night with the following line up set to kick off the festive spirit:
    Line Up: James Zabiela , DJ T (Get Physical) , Pangaea (Hessle Audio) , Glimpse (Live) , Gang Colours (DJ Set) , Very Special Guest: The Advent (Live)

    After launching at London's XOYO to tremendous effect, Born Electric returns to the Capital on Saturday 22nd December, this time hosted at Brixton's outstanding auditorium Electric. Rocking all the way through to the early hours, Born Electric will feature James alongside some very special guests, delivering a diverse range of beats and cutting-edge sounds that fully illustrate the Born Electric vibe.

    This summer has seen James continue his mind-blowing residency at We Love Space, having assembled four Born Electric lineups at the legendary Ibizan nightclub this summer. Featuring guests of the calibre of Modeselektor, Shackleton, Simian Mobile Disco and Appleblim, these showcases have served to tease James' fans with what lies ahead.

    The next instalment of Born Electric contains the essential ingredients to form an unforgettable experience for any Zabiela fan. Tickets available from www.ents24.com

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  • Featurecast - Keep it Coming Mix

    7th December 2012

    It’s been a while since we hooked up for a mix. You worked on the last two, which came with the Vol-1 and Vol-2 Addict books, which was years ago. What have you been doing since then?
    Ha.....where do I begin!!! In short…I did various projects under various artist names...everything from hip hop, Trance, Hard House, D N B, and Breaks. I did Jackin House for Wolfgang Gartner's then label "Fetish recordings" I worked with James Zabeila for a while doing progressive house and it was around that time I did an advert for apple's I-pod campaign which featured my track Channel Surfing....plus a whole bunch of other stuff.

    Where did the name Featurecast come from?
    Through a lack of time really. My first EP for Catskills records was ready to go and at the time I didn't have an artist name. Then out of the blue the label called saying the artwork was ready and that they needed a name straight away. It just so happened that I was watching a TV program called Future Cast. It sounded a bit too Drum and Bass to me so I changed it to Featurecast and it went from there.

    How many times have you been asked that question? Be honest.
    Loaaaadds. lol

    There’s been a huge change in the way DJ’s play music. Have you moved with the times?
    Yeah of course, I love technology so I’m always interested in new ways of DJing. For me, my perfect set up is Serato. It gives you the technology side but also the hands on DJ side of things. I don't understand DJ's that don't want to use new technology? I can write a track in a day then bounce it off to the laptop, import it into Serato and then play it out later that night. I still find that amazing today.

    Is there anything you miss about the old days?
    I miss good quality Hip-Hop. Even though it's still out there you just have to look a lot harder for it. On the DJ'ing side of things I actually believe it's pretty exciting times and like I said I’m a sucker for new technology and gear.

    How has it helped your style? Is it becoming more difficult for DJ’s to stand out from the rest?
    It's definitely becoming harder. There are so many people doing it now and with programs like Traktor that will beat match for you anyone can DJ. I think now, you need to bring a lot more to the table with skills like producing or having a good business sense. I hate to say it, but even having a gimmick will help you stand out for the crowd these days.

    How would you best describe your sets?
    Mainly breaks but very Hip-Hop/funk influenced, but I also play D&B too. It's hard to describe as I don't play just one style. I always say just listen to my mix and then you’ll know.

    A lot of DJ’s seem to put out mix after mix, but you prefer to limit them, spending a lot of time and effort on them
    Yeah. I think I put more work into my mixes than a lot of DJ's. The main reason is because most of the music I play are my own tracks or remixes. This makes them more unique to my sound but does make the process more time consuming.

    You’ve been very busy this year touring. What’s been your highlight?
    Shambhala festival in Canada was my highlight this year. I played the fractal forest, which is like DJing in the ewok village from Star Wars. The DJ booth is even up in the trees! Canada is my favourite place to play as they love music of all styles out there.

    How has becoming a dad changed the way you work?
    It's made me manage my time more wisely. lol. But also makes you want to work harder. However, longer trips away can be pretty tough now.

    Is there anywhere you haven’t played, but is up there on your bucket list?
    Japan

    How’s 2013 looking?
    2013 is looking great. I have three remixes out in January, then I’m going to work on a new EP for Jalapeno Records. I have loads of tracks to give away over the year and gigs are looking great so should be another great year.

    How can our Addict followers find out more about you and more importantly listen to more of your mixes?
    www.soundcloud.com/featurecast and follow me on Facebook to keep up to date with Gigs, news etc www.facebook.com/pages/Featurecast/8844117036

    1) Featurecast - Hands In The Air Intro
    2) Second Hand Audio feat Dizzy Dustin - I Got It Like That (Featurecast Remix)
    3) Jackson Sisters - I Believe In Miracles (Featurecast Remix)
    4) McMash Clan - Swing Break
    5) Featurecast - Finger Lickin
    6) Opiuo - Fizzle Tickler (Featurecast Edit)
    7) The Correspondents - Well Measured Vise (Featurecast Remix)
    8) Featurecast - Funkadelic
    9) Koan Sound - Funk Blaster (Featurecast Edit)
    10) Pyramyth - Rubber Kangaroo (Featurecast Edit)
    11) World Class Art Thieves - Blow Your Mind (Featurecast Remix)
    12) Featurecast - Shang a-Lang (Check It)
    13) Daft Punk - Robot Rock (Featurecast Edit)
    14) Excision & Datsik - Deviance (Dirtyphonics Remix) - Featurecast Edit
    15) Earth Wind and Fire - Shinning Star (Featurecast Remix)
    16) Rob Dougan Vs Habstrakt - Get Clubbed (Featurecast Mash)
    17) Dr Dre - California Love (Psymbionic Remix) Featurecast Edit
    18) Dj Medhi - Signatune (Featurecast Remix)
    19) Dodge and Fuski - Turn It Up (Featurecast Edit)
    20) Mord Fustang - Champloo
    21) Electric Soulside Vs Al Naafiysh - Predator Clan (Featurecast Mash)
    22) Bella - Shook Up
    23) Bassnecter - Freestyle
    24) Skrillex - Burn Dem (Featurecast's Jam Rock Edit)
    25) A-Trak & Dillon Francis - Money Makin' (Oliver Twizt Trap Remix)
    26) Major Lazer Vs Rusko - Free Love Stylin (Featurecast Mash)
    27) Smooth - Blinded By The Light
    28) Ayah Marar Vs DJ Fresh - Mind Controller (Featurecast Edit)
    29) Netsky - Puppy

    Described as ' Mr Midas' Featurecast has proved himself to be a leader in his field. From DJing to Producing this guy is a juggernaut tearing down the scene with his impressive catalogue of chart topping releases and his skills on the decks acclaimed world wide.

    AKA Lee Mintram well known by his colleagues as a bloody nice chap hails from the UK’s South coast and has had an incredible couple of years churning out one huge track after another. Releasing on exceptional labels such as GoodGroove, Bomb Strikes, Jalapeno, Catskills and Funk Weapons, Featurecast has produced some of the biggest party tracks and bootlegs on this scene pummelling the top of Juno charts. DJ’s have to agree it’s not a party unless you have Featurecast tracks in the bag!

    Being described as ‘ONE TO WATCH!’ by A Skillz also impressing and receiving praise from other big players such as Krafty Kutz, Norman Jay, DJ Yoda, Z-Trip and Craig Charles (BBC 6). Creating his own unique sound by effortlessly slipping between genres accompanied by his amazing pin point scratching and cutting, Featurecast will be heard playing out Funk, Breaks, Hip Hop, Dubstep, and Drum & Bass – as long as it’s funky!  Featurecast has played some of the biggest festivals and venues around the globe from Canada’s Shambhala Festival, Germany’s Fusion Festival, Serbia’s 3p Festival as well as touring the USA, Australia and playing all over Europe – He doesn’t plan to stop there! It’s an exciting time with upcoming tours of Australia, Brazil and Canada, an Artists Album in the works, and a DJ set at the Breakspoll awards this year. Its time to make some noise for Featurecast!

  • LONDON ELEKTRICITY - D&B Sessions Tokyo 2012 pt 1

    9th November 2012

    NZ Shapeshifter - Monarch
    Submotion Orchestra - All Yours (S.P.Y Remix)
    Logistics - Over & Out
    Technimatic - Stay
    Culture Shock - Protection
    Netsky - Come Alive (Culture Shock Remix)
    TC - New Style
    Camo & Krooked - Run Riot
    Art vs Science - Magic Fountain (Royaltson Remix)
    Adele - Rolling in the Deep (Nu:tone remix)
    London Elektricity - The Plan That Cannot Fail
    London Elektricity - The Plan That Cannot Fail (Logistics remix)
    London Elektricity - Had A Little Fight
    London Elektricity - U Gotta B Crazy (Enei Remix)
    Gridlock - Enemies of the State
    Sonic - Piano Anthem
    Sigma - Summer Days (ft Takura)
    B Complex - Beautiful Lies
    London Elektricity - Different Drum (Photek Remix)
    London Elektricity - Billion Dollar Gravy
    London Elektricity - Song in the Key of Knife 2012 VIP
    Danny Byrd - Hot Fuzz
    Robyn S - Show Me Love (High Contrast bootleg)
    Camo & Krooked - Climax
    London Elektricity - Elektricity Will Keep Me Warm (S.P.Y remix)
    Michael Jackson - Human Nature (Makoto remix)
    TC - Where's My Money (Caspa remix)
    Wings - Live and Let Die

    For those that know him and those that don’t, Tony Colman cuts a formidable figure. Having been involved in the D+B scene since the mid-90s, the co-founder of Hospital Records has been instrumental in the development of the genre as we know it today. Responsible for some of Hospital’s biggest anthems (Round The Corner, Different Drum, Just One Second), Tony has cultivated a first class reputation as both a producer and DJ. With an impressive back catalogue of singles, EPs, remixes and no less than five artist albums under his belt.

     

  • ADDICT WOMENS

    2nd October 2012

    girls parka

    So after many years without a womenswear range we're very please to present a very limited capsule collection the ladies in some of our key styles from the AW12 Outerwear and Knitwear ranges. We bring you the Expedition Parka, the Native Hooded Knit and Button Thru Zip Hoody all produced to the same spec but in womens sizes. Sorry it's been so long, we hope you like it! Scroll down to view the new range...

  • ADDICT X Mishka NYC CO-LAB SERIES

    6th September 2012

    Mishka Interview with Greg Questions by @hamdazzle

    Lets start at the beginning, 'Mishka' - When and How did you and Mikhal decide you wanted to give birth to this baby?
    Mike and I started the brand back in 2003. I had just moved from Florida to NYC in 2002. We met pretty soon after I moved here. We were into the same kind of things, music, toys, horror movies, etc. Mike was working as a freelance graphic designer, I was working in film and drawing a lot. Mike and I would always throw around ideas for t-shirts and stuff, and finally Mike was like, I am going to start a brand called Mishka, do you want to help me out? That’s pretty much how it all started.

    How big is the Mishka camp and what does everybody do?
    Its about 20 people now! We have Mike Jones our Art Director, Erik does our Cut and Sew design, Tara is our in house photographer, Holden holds down the blog and the blog interns, Lesa is our Operations Director, Henry and Nick handle logistics,  Royce runs our warehouse as long as our awesome warehouse staff, Jonathan runs web store, Kev Buc runs our retail shop 350 Broadway, Al handles our east coast sales, Andrew handles our west coast, how many is that?

    Mishka is still quite young compared to some of the other brands out there, but you've had a lot of great success. What's been the secret behind this?
    I think the secret is we have just stayed true to ourselves and our brand. 

    Where does Mishka draw inspiration from?
    We draw inspiration from all over the place. Music, comics, art, film, or travels, it comes from all over the place!

    How does the UK street wear scene compare to the U.S?
    To be honest I think they are both strong scenes. From what I can see in the UK they are very dedicated loyal fans who are into a lot of the same things we are in to. 

    We have a lot of love for our fans in the UK

    You recently opened a store in Japan. Are you happy with how the store looks? Any plans to open anything in London?
    This March will be our 2 year anniversary for the Tokyo store. I am very happy with how it looks since we designed it! Haha, I would love to open a store in London, but no plans anytime soon. 

    You've got an amazing toy collection in your office – when did you start collecting?
    Thank you! I have been collecting since I was a kid. My older brother started taking me to flea markets, yard sales, thrift shops as a kid, and I became addicted to collecting toys. Nowadays I get a lot them off eBay also my trips to Japan. 

    What is it you look for when you go out looking to add to your collection?
    At this point I like anything random or odd. Toys that I have never seen before. I am also a fan of bootleg and knock off toys. Sometimes they are better than the real thing!

    Thoughts on Addict and the co-lab?
    I am so excited on the collab with Addict. I have been a fan for years! I once gave David a roach that I had in my sock. He said he smoked it and said he never had been that high before. That’s sort of how I feel about this collab!

     

    mishka

    A New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse.

    Founded by Mikhail Bortnik and Greg Rivera, Мишка is synonymous in the industry with creativity and originality, consistently inspiring—and often offending—with designs that manifest the brand’s D.I.Y./punk ethos. Мишка continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. Мишка’s collections are available worldwide in only the finest shops and online boutiques.

    Here at Addict we share the same passion and obsession with quality, detail and staying one step away from the obvious as our friends over the pond in NYC, this co-lab celebrates the creativity and originality of Мишка.

    Featuring two of Мишка’s most iconic symbols, 'Death Adder' and 'Keep Watch' plus an NYC Co-Lab exclusive, original Addict x Мишка illustration from Mishka's heavyweight artist Lamour Supreme.

    www.mishkanyc.com

  • Mr Faizer - up & Comers produced by labrinth

    5th September 2012
    hello
    part 2

    mr f

    SBTV have grouped together with one of the most exciting producers in the game, Labrinth, and a number of top spitters around at the minute, to create this exclusive cypher collaboration, featuring our good friend and collaborator Mr Faizer, we thought this would be a good enough time to show off the images we shot of him for our Autumn Winter 2012 Catalogue

  • ADDICT® AW12 PREVIEW

    17th August 2012

    Our new Autumn Winter 2012 Product Catalogue is now available to view online. including our classic Addict outerwear in wax cotton fabrics, the Expedition Parka, Mountain Jacket and Work Coat all feature quality trims, distinctive silhouettes, subtle detailing & minimal branding. Sweats & shirts come in classic fits, staple basics with quality finishing & garment washing. Knits in chunky plains, Alpine and Navajo patterns with matching beanies & scarves. Luggage with leather and canvas trim, belts, accessories & Starter snap backs. AW12 artist series features UK artist & designer INSA’s sensational ‘Girls On Bikes’ photo release using the 3 London girls. An exclusive Co-Lab with NYC brand Mishka with amazing art from Lamour Supreme plus we continue our work with Brooklyn’s The KDU with another fine example of their lethal graphic abilities

  • Ed Sheeran in Addict union Tee

    15th August 2012

    Singer-songwriter Ed Sheeran was spotted recently playing football in his Addict Union Tee with his pals One Direction.

    In a match that is made in pop heaven, the band and the A Team hit maker have been recording their collaboration in secret in a Buckinghamshire studio. pictures via Daily Mail

  • ADDICT X INSA - GIRLS ON BIKES & INTERVIEW

    14th August 2012

    INSA THUMBS

    Feature interview from VERY NEARLY ALMOST magazine issue 11. First published 15.04.2010 Words by Geoff Whitehouse

    Heels and Hearts
    “70%, maybe more, of the ‘street art’ I see makes me ill. But then so does a lot of the graffiti I see. The ‘street art’ has no artistry, just a total waste of space. It’s boring, with no thought or process and quite often displaying very little skill.” INSA may well be highly opinionated, sometimes even contradictory, but he’s also always interesting and an artist who goes to great lengths to explain where he’s coming from. And that’s not meant as a criticism; it’s highly refreshing in a world of bland statements. A world of blogs and boards that hype anything that moves, of statements as insightful as “that’s so fresh” and “he killed it on that”. What’s more, it’s not like he’s saying it be controversial, or in an attempt to make a name or create some sort of persona. It quite clearly comes from his huge passion for art and the process of creation, whether that is artwork or a pair of shoes. This at refreshing honesty manifests itself the longer you talk to him. What can at first appear to be an off- the- cuff remark is actually the result of someone who has taken great pains to consider each piece that’s being created, who it’s created for and where it will be seen.


    Getting started early
    Some say Apparently TV and the lack of parental control is to blame for the state of modern society leading to what the mainstream considers to be vandalism, including graffiti and street art. You could blame the parents. But then so to, with a smirk, does the man himself. “Oh yeah it’s definitely my mother’s fault. I mean I was just this kid interested in art and she bought the Subway Art book for me and that was it. I did remind her of that on the numerous times I was in court for graffiti.” “I also saw these guys on TV doing stuff with paint and it was like the light bulb went on. That was it! That was what I wanted to do…so I basically went out grabbing whatever I could…household paint, CarPlan whatever, you know, and just created a mess.” If you have a vision of heels and hearts plastered over town you couldn’t be further from the truth. This early work was “rubbish toy scribbles” but that wasn’t really the point. The fuse had been lit and no one and nothing, – not even various arrests and spending time locked up for graffiti – were going to stop INSA from fulfilling his need to draw, to paint and hit up walls. “It was freedom…not some bullshit freedom of expression but just being out there, doing my thing. Hitting walls, tracksides, just learning how to make paint do what I wanted it to do. With that came a lot of crap, a lot of terrible pieces but they all led to where I am now.” “At the time I felt like I was the only one doing it. There was no internet to spread the word, so you learnt your craft and gained respect for the work and nothing else. Not how you looked, not how you acted…it was simply about what you put on the wall and at that time it took needed skill to do that. I think people often forget that…” INSA shuffles slightly in his seat with an intense look on his face. Looks around and sips his coffee, clearly thinking about of these early times. “I feel like a lot of that has been lost to be honest.” He doesn’t need to add ‘to be honest’ though because it’s obvious the way he in which he passionately describes art, defends it from what he seems as a creeping laziness. “At the moment the whole ‘graff vs street art’ mentality seems to be taking over. It’s interesting to me because clearly I come from a graffiti background. There is no denying that. But at what point does it become street art? “Too many people try and follow certain routes. I tried to forge my own path and to me that is more important than anything, in spite of the ways that other people should choose to categorise it. I prefer to be defined as an artist…I don’t feel I fit into any one category. I purposely don’t follow up a lot of my ideas if I think they are derivative of the cliché street art look. I think the most important thing is being original.” He sips his coffee again and looks around… “When I started, you had hardly any paints or any of that. No different caps; graffiti was about making tools do the reverse of what they were meant to- like clean lines from spray paint and drippy lines from marker pens. You had to be resourceful and really think about how to achieve that. Now all you need is a shop selling a certain marker and ‘hey, instant drippy style’. It’s cool but it’s a bit like taking a short cut rather than understanding how things work.”

    The evolution from letters to objects
    For years INSA hit the streets, predominantly in South East London, creating some big pieces and refining his style as he went. “I think the 3D letters were about as good as I got in ‘graff’ where I’d developed this style and felt like I had the technique down to the point I could just about hold my own against the people I admired, you know? ‘Yeah I can rock a burner’…but I kinda got into a rut where I was doing them almost to the point of boredom.” Impatience seems to be a virtue for INSA, helping him to stay fresh and challenge himself with new projects, new styles and new collaborations. It was out of this need to change things up that arguably his most recognisable style emerged – the heel motif. At once a swirl of colours and shapes, it also maintains a definite form that seems equally at home on a tee as it does on a wall. “Pretty much yeah…I took the lettering to the point where my patience kinda went and I had to just do something else. I got bored with the notion of writing my name as some sort of statement and wanted to give it something different that you couldn’t instantly connect to someone. I dunno, just more obscure almost like a separate entity or identity, so that the heels eventually became ‘INSA’. It’s reached a point where it has become my tag without being my name and I love that.” The heels have indeed taken on a life of their own with huge heeled walls painted from LA to the heart of Tokyo, but now while there are still some big INSA pieces on the streets, he’s noticeably less prolific in that arena. But that doesn’t mean the fire has gone, or his the desire to create art. Now INSA’s creative outlets are simply broader, is likely to rangeing from collaborative clothing, furniture and exhibitions through to his own brand of shoes as much well as it would blank walls city streets. Creativity (or lack of), KAWS and kicks These creative outlets have led some to accuse him of no longer ‘being ‘true’ to his roots’. Rather than take offencse at the suggestion, INSA sits back and mentions how he admires artists such as Delta and KAWS, the latter of whom has his own clothing range and is as famous for his celebrity collectors as he is for his gallery shows. The whole question of ‘value’ is also one that INSA is keen to explain discuss and as in his view it’s leading artists to taking short cuts. “Now what once was a subculture based on peer appreciation is now rated on money. People’s rating of artwork has been skewed by ‘X’s work goes for this much, and Y’s only for this much’. It’s messed up and that has led to a decline in talent in my view. Artists, myself included, feel the pressure to get shows, do prints, make money and get a reputation. The pressure and expectation to succeed on a financial level doesn’t allow people to develop as artists.” “I think this is maybe my bone with the ‘street art world’. To me, before you can attempt to subvert or mix things up you have to learn your craft – not just use empty slogans and clichéd images. That’s why I really respect artists like KAWS, Honet, ESPO and Delta. They are on a different level. Yeah they have progressed away from traditional graffiti, but they put the work in.” “From there they’ve evolved to something altogether different, I mean it’s no longer graff or street art, it’s something all of its own. To me you can’t get to that sort of level, or even close without knowing and mastering the basics. Now people see KAWS or someone and think it’s easy to just do some abstract graff or make a toy without realising why those guys are the masters of what they do.”

    The commodity contradiction
    INSA certainly shares a few similarities with KAWS in that both have openly embraced collaborative projects with well- known brands. Both have at one time or another been accused of ‘selling out’ by aligning themselves to firms such as Nike. It also appears, at first glance, a huge contradiction to on the one hand embrace projects with the likes of Nike while a minute later passionately advocate the rejection of commercialism in favour of bartering and exchange of goods. “It’s almost expected of you as an artist to become a commodity. Think about it…to be a ‘fan’ suggests ownership, the ability to buy that limited print or painting. In an ideal world there wouldn’t be monetary levels put on things but that’s not a reality unfortunately. We live in a capitalist system and I’m fascinated by the contradictions we face as individuals of what we like and do and what we know is wrong.” But perhaps the real answer to that, as with so much surrounding INSA, is a contradiction. Yes, he’s worked with some big corporations but he’s also tried his hardest to do it on his own terms. Witness the Nike tie-in show “‘Looking for Love in All the Wrong Places’” where the very title of the exhibition goes some way to show the existential nature of INSA’s work, plus the slightly- less- than- official accompanying t-shirt shows he’s not just bowing down to the big brand. “Yes I work with Nike. I think they are a great representative of this kind of creative contradiction. On one hand they are a global corporation focused on making money and taking over the world- – but then on the other hand they have had some of the best designers, artists and creative innovators work for them and so there is a level of prestige and honour being asked to do work for them.” “This fascinates me and although yes on one level it could be seen as just a collaboration with a brand that manifests itself as an item of clothing, that doesn’t mean I haven’t thought long and hard about what it means and how I should approach that work. So naturally I want to slightly bite the hand that feeds but also explore this huge contradiction both in the world at large and also my work itself. Working with clients is just as much about using them as much as they use you as an artist to piggyback on your perceived credibility or to reach certain audiences.” “But that is what’s crucial to all those types of projects, I have to get what I wanted out of them too otherwise I wouldn’t do it. I wouldn’t just work with anyone. I mean it’s a school kid’s dream to have your own name in the Nike logo, so I did it. My inner twelve- year- old got a massive thrill from that!” Then there’s the subject matter itself. INSA is often identified with the curvaceous lady, whether they be rocking a pair of his Nikes, filling one of his swimsuits or indeed reclining on a chair he’s designed. “Looking at naked chicks…we do it, we know it’s wrong because they’ve become objectified but we still do it. I see it as very similar to the commodity issue earlier so I often link the two in my work. “ ‘I’m interested in the idea of ownership of objectification- – how products can take on this sexualised identity. It’s an identity quite far removed from the majority of real women and real lives and more connected with excessive consumerism or an unrealistic projection of wealth. So in my work and also the photography that accompanies a lot of the ‘lifestyle’ stuff , I’m playing around with these ideas. It’s all quite tongue in cheek, and an illusion of course; so different to what I actually want out of life – like happiness and a family.” “That said, I do realise some people will like my work purely because it’s tits and trainers. I don’t mind if that’s what people like in my work. I never like to dictate what people should get from my work and I like it to be enjoyed on whatever level the viewer wants to see it. It’s just that personally that’s not what I’m trying to do with it, ultimately.”

    Evolving styles and the notion of success
    Perhaps one of the most striking elements of INSA’s work is not only the amount he’s put out there in various guises but the evolution of his work from canvas and prints into what could more loosely be defined as ‘installations’. It also shows the contradiction again. I mean INSA is definitely a graffiti artist to me at least but is there a point where it no longer becomes that? Is a black and white striped room with a silver sculpture street art? There’s plenty of arguments about that but really art should only ever be split into two categories:, good and bad. “These days if I do a show I don’t want to just do 12 canvases…why restrict myself to this square or a piece of wood? Art is about freedom without restrictions and that’s why I first got into graffiti and bombing. So why now, years down the line, do I want to lose that? I want to take the entire room as the canvas and go to town on it.” “What’s more, I feel canvases are purely a commodity. Large artworks have become little more than stocks and shares. Being an artist is trying to escape the notion of monetary value and instead be creative. And it also goes back to my life as a graffiti writer where your art only exists for the time and in photos and memories.” Now he’s reached a certain level of success it is clear that, aside from the large ventures with Nike, he’s also keen to pursue more independent routes to deliver his own, more personal projects such as his range of shoes. In some respects it’s clear that he is using the money gained from big clients to do his own thing, his own way. “The heels came from a need to be independent. I could have done a collab with someone,

    I could have just as easily made more trainers with any number of companies but I wanted to do something truly independent and on a smaller scale. “ “If I want a pair of shoes to represent me then high heels do that far more than a collaborative trainer. It’s an exercise in creating a high -quality collectable product rather than any sort of grand money making scheme.” Not that he’s stopped with the bootleg ideas either, creating his very own ‘Swap Shop’ to get around any cease- and- desist orders. The rules are pretty simple, it’s open to anyone and the best 100 items sent to INSA get a tee in return. “It’s about taking money out of the equation completely,” he explains with a smile. But even with him striking out on his own with projects, it’s inevitable that people will look at how successful these projects have been in terms of money. Then there’s always the notion of success now that street art and graffiti are seen by some as a way to make big money. So how does he think he’ll be remembered? “Wow... that’s deep… haha… it’s not something I’ve really contemplated, at least not consciously. You know ‘hey is that an INSA piece? Who?…oh, yeah, that dude obsessed with tits and ass, right...” He chuckles then leans in. “…honestly, all I ever knew was that I wanted to be creative, have a happy life and not get a ‘proper’ job, I just couldn’t do it. Fifteen years later I still haven’t had one.” Whether you’re a fan of INSA or not, whether or not you like or even agree with where he’s coming from; you really can’t say fairer than that.

    www.insaland.com

    INSA is a fine artist and designer who has established himself from a graffiti background through extensive street level work and gallery shows around the world. Throughout his career, INSA has allowed himself to explore different approaches and outlets for his artistic agenda, including designing signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company ‘INSA HEELS’. He has undertaken many private commissions for clients such as Sony and Nike and was recently invited out to Sweden as one of only two British artists to help curate and sculpt the 2008/2009 ICE hotel.

    INSA’s canvases and installations are often hyper real, finely crafted creations in which sexual desire and commodity-fetishism merge and contrast.

    Always with a heavy sense of irony, INSA visually exaggerates the notion of objectification meets commodification with graphically depicted oversized body parts that are suspended in the controlled architectural lines of a sneaker or bold black and white graphic patterns. INSA uses these powerful patterns to play with and distort the spaces where his work is installed to entice the viewer into the ‘fantasy’; a shallow fantasy of materialistic aspiration where sexual objectification is flaunted as a symbol of wealth and success.

    We’ve teamed up with INSA to present an exclusive ‘Photo Print’ artist tee series from his infamous ‘Girls On Bikes’ project featuring the three ‘London Girls’ Vicky, Layla and Emily.

    CLICK HERE to view all the tees. Enjoy!

  • VNA ISSUE 19 LAUNCH

    26th June 2012

    Very Nearly Almost magazine (VNA) is proud to announce Issue 19, fronted by the Australian luminary Anthony Lister. Regaling VNA with tales of debauchery and allowing us a glimpse into the inner workings of his mind and multiple personas, Lister provides an in-depth interview alongside exclusive shots of his Brisbane studio.

    As always they've created a limited edition too, a four-colour screen-print from Lister’s most recent body of work, commenting on the Australian identity. As usual, 80 of these will be available exclusively at the London launch, 20 in their online lottery and 50 will be sent out surreptitiously to stockists around the world.

    Issue 19 includes exciting features on several other artists from around the world, including quite a few artistic double acts. We bring you interviews with south coast photo-realism duoBest Ever, German brothers Low Bros as well as the ever popular NYC based twinsHow&Nosm. We also delve into the world of illustrative master Ken Taylor, muralists Remedand ECB plus Japanese-Australian fine artist Twoone and UK-based illustrator French.

  • Snowbombing final instalment

    11th June 2012

    Here's the third and final instalment from the Addict x Aston Martin Cygnet x Snowbombing journey. This video shows the cars in all their glory, with the Stitch That studio showcasing all their skill and expertise pulling out every trick they know to show these cars in a away that hasn't been seen before. C-Law Desert camo, She-One Snow Camo and Addict Jungle Camo are all on show

    in front of a variety of backgrounds found during our trip to Mayrhoffen for the 2012 Snowbombing event.After the final edit, we managed to sit down with Martyn, who was responsible for the film and edit. We talk about his company Stitch That, the ideas behind the films and his love of Addict Clothing. Check it out...

    Another big thanks to the guys at Aston Martin and Snowbombing for all their support. Martyn at Stitch That for capturing the journey and the cars and producing this captivating videos. Totally Dynamic for the car wraps and the rest of the Addict fam.

    Enjoy!      www.addict.co.uk      Twitter: @addictclothing      Instagram: @addictclothing

    SNOWBOMBING IMAGES

    Tell us more about Stitch That. What is it you guys do? We are all old friends that came together through a love of skateboarding, naturally through that we started filming each other and making skate videos for fun. as time progressed we started to take production more seriously and worked together as a collective shooting live music and music videos, when the jobs got a bit serious we decided it was worth trying to make a go of it as a company. So we all left what jobs or freelance commitments we had at the time and pooled our resources together to create Stitch that Ltd. We have always strived to create work that we are proud of and that we feel is a step up from the last, we are a core team of 4 founding members but we work with many talented freelancers outside of that team to deliver the best product we can.

    Stitch That have an amazing portfolio of work which includes a lot of music videos and virals for brands, is there a particular type of project you prefer working on? well we are most at home with music, and live music at that, but that’s just due to the shear amount of live music jobs we have actually done (we have a secret vault) I think I can speak for all of us when I say that we prefer the more creative jobs, it could be anything from a music video, animation, viral, commercial or short film or documentary, we really enjoy collaboration and working on a vast variety of projects, I feel blessed that we get to be this versatile and we get to work with so many great artists and clients. We really love it when we get to build an ongoing connection with an artist or client, the relationships and projects just flow really well and everyone enjoys the creative process.

    Which video best describes what ‘Stitch That’, are capable of? I think the Bulmer’s Berry video would be a high contender for what we can achieve with a minimal budget but I personally (maybe because I directed it) feel we have way more to offer. Lykki li was another super fun project, she was awesome to work with and we were all stoked with the moon videos. But then how can I over look Take That? a project that was intended to be a lot smaller than it was, a few bits of content for the bands phone app that exploded into us touring with them for the entire UK and European tour and delivering content at every city for the band, for Samsung and in the end then editing it all into a documentary for their best selling live DVD... so I guess what I am saying is there isn't one piece of work that best describes what Stitch that are capable of... if it makes it onto the website then it because we all agreed it was good enough and I think it's best to just look at it as a body of work that displays a range of capabilities.

    You filmed and edited all three of the Addict x Aston Martin x Snowbombing videos. Do you have a favourite? I think its too soon to tell, I’m still missing the trip, the cars, the crew and all the fun that was had representing Addict at Snow bombing. we felt like a team... no it was a mini family and it was one of the funnest shoots of 2012. So at the moment I would maybe say the Diary Edit, just because it is like a brain puke of all the memories coming at you in one go, and I am a sucker for a nice dollop of nostalgia. But as with the cars and their camo, my favourite changed every day while away, I just could not decide...

    The third and final installment is probably my favourite…how much planning went into it? This actually was the one I was most excited about shooting, putting the cars through different creative processes so that they become more like a piece of moving image art. A lot of the techniques are more down to time, long exposure photography and time lapse meant that once I had planned my shot I have to go with it for the next hour or so, so I guess you could say I had to plan them carefully and try and imagine what the results would be before I started shooting. The shots with the wood chopper were just pure luck, we spotted the location and decided to shoot some stuff, then he started his chainsaw up and started working, we moved in one of the cars and got some nice shots so that was a bonus.

    Did you come across any obstacles when filming up on the mountains? The weather was pretty crazy to be honest, due to it being the end of season there was not much snow, but when it

    did snow we rushed up to get some shots and lets just say without snow tires you get reminded that you have hairs on the back of your neck. there is one shot of the Snow camo car high up on a mountain, this was after a long drive up narrow winding roads that were a squeeze even for the little Astons, we got to the top and it was a dead end so had to turn back, but I insisted we perched the car somewhere so we could at least get one shot out of it.

    How was the Addict x Snowbombing experience? For my first time at Snowbombing all I can say is its super worth checking out! the road trip was awesome, walkie talkie banter was at level 100 all the way, everyone had amazing costumes and cars, they all seemed to love what Addict had done with the Aston Martins and everyone would get really excited every time they pass another 'Bomber' on the Autobahn. I think that Addict was such a good collaborator to have with Snowbombing, people seemed to really embrace the brand there and I had people chewing my arm off for a tee shirt or even just stickers, it was insane!

    What were your highlights on the trip? My biggest highlight of the trip for sure was the moment you mentioned there was a chance we would be coming back to do it all again... I had a rush of new ideas that had spawned from actually knowing what to expect next time and what Stitchthat and Addict could achieve now that we had 'popped our Snowbombing cherries'.

    Getting up the mountain and going snowboarding was a big highlight for me also, I had been out of skating for about 6 weeks with an ankle injury but snowboard boots are super rigid so I felt no pain and could hack it down the slopes without a worry of furthering my injury. Seeing Labrinth was sick too, I directed a shoot with him just playing solo piano and singing so to see him live with his full set up was sick, he totally smashed the Eristoff Forest Party.

    You’re also a long time Addict sponsored artist – what is it about Addict that appeals to you? I think firstly because it's a British company, I like that, I feel a strong connection with the brand where as when I have had sponsors from outside the UK it has just felt a bit distant. As a brand I think that they tap into so many of my passions, I have been skateboarding since I was 11, started Ding at 15 and I got into graffiti in my 20s, they cover all of this and more really, they collaborate with a great range of artists while still having a super sick line of non-collab clothing, I like simple, comfortable and functional clothing... so yeah, Addict is sick! They get what I am about and support me in what I do, what more could I ask for?

    Which bits have you selected from the SS12 collection and why? I’m big on the new snap back stencil logo caps, I have an all black one that has lived on my head since Snowbombing. After looking through the new lines I can see that the light jackets are still looking fresh, I’m big on Addicts jackets, I would say they have a very strong concept of how to make a dope jacket. I’m not much of a shirt man but to be honest the SS12 shirt line up looks pretty tight, I may have to try and pull some of them off.

    What do you have planned for the rest of the year? I have recently started riding for a friends new company so I will be filming a full skateboard section as soon as I’m back from injury, this has me so excited! Film wise I have been writing a lot, lots of new ideas for music videos and short films so I’m going to be pushing them into production soon. I have just started a project for Arts Parliament with an old poet/writer friend of mine Inua Ellams, he is collating a poem from tweets and messages from people all over the country to create a poem that represents as many people as possible and their views on politics, the end film will be screened in Westminster Hall so that’s pretty exciting. I am also currently working on a lot of artwork with 2 shows planned, but due to my workload I doubt they will be ready to view this year but you never know... oh and a holiday... definitely a real holiday!

  • ADDICT X MILO MANARA RELEASE THREE

    8th June 2012

    milo manara 3

    Milo Manara is known to many as one of the greatest comic artists of all time. Having been a fan of his art for many years, Addict founder and Creative Director Chris Carden-Jones decided a few years ago it was the right time to start working on an exclusive Addict X Milo Manara project. With Chris’s attention to detail and design expertise, weeks were spent searching through the Manara archive, choosing carefully the right artwork, which could then be isolated and positioned perfectly to create a Guest Artist tee worthy of the Addict name.
     
    After the huge success of release one, Addict Clothing are proud to introduce Kiss, Strip 2, Beach and Bite. We sit down with Chris Carden-Jones to talk about, why he chose to work with Manara and his thoughts behind the latest release…
     
    What is it about Manara's work that first drew you to it?
    A: I first came across Manara’s work on holiday as a teenager in Spain, my cousins had a lot of his comics and the way he draws women is what immediately stood out, his style is very expressive, especially in the faces, the women depicted impossibly beautiful and instantly recognisable earning him the reputation of being one of the greatest comic book artists of all time. His work covers all kinds of people and subjects, but all contain his signature fantasy interpretation of his perfect women, his comics have featured Steve McQueen, Valentino Rossi, famous historical characters and film stars right through to “Women of The X-Men which he produced for Marvel Italia.
     
    Out of the latest eight designs, do you have a favourite and why?
    A: For me personally I like the prints that have the face as the main feature, so ‘Bite’ and ‘Kiss’ are my favourites from release 2. You need to wait until release 3 to ask me again as there are some great prints still to come.
     
    The original tees were quite tame by comparison to these new releases. Was it ever a worry that people would love the art but not necessarily want to wear it?
    A: The first release was suggestive and had 4 designs of varying ‘strength’ but still very much in the erotic vibe. With some of the photo tees around today in fashion and the more daring tees I’m familiar with in streetwear past and present these are still fairly tame – there’s no gratuitous or pornographic imagery but they ‘suggest/ a scenario or event which leaves the viewer (or wearer) to make their own mind up on what’s happening in the story these images are taken from. With a bit of research you could find these images in Manara’s comics, I did think about referencing the title in the image but I think its more fun not to.

    With the Manara X Addict tees you’ve produced something that appeals to both comic book fans and street wear enthusiasts. Why do you think they cross over so well?
    A: I think first and foremost they are striking images and the colour hit brings them to life further – comic heads will appreciate them for the artist and the work, Manara has a worldwide following so there’s mass appeal here. Streetwear heads for the graphic and the overall vibe – but there’s a lot of people who are into both.

    How many images did you have to look through before making your final selection?
    A: Thousands, Panini who represent Manara sent me his whole volume of works which added to our collection of Manara books equals a lot of images! There are so many unbelievable illustrations and paintings in Manara’s back catalogue of work that it was about selecting the ones that would work best as tee prints and would work with the CMYK print look that we wanted. It’s also about selecting the right image for impact without it being too X-rated, I’m really happy how these turned out.

    Talk us through the creative process of putting something like this together? How do you start?
    A: See above in terms of selection, once I’ve shortlisted the images its about cropping and cutting away certain parts and then seeing which ones work in context on a tee. Addict the colour, Manara’s signature logo/sign off and the Milo mManarA for Addict sleeve hit. Once we’ve produced a set of prints we think are good to run then Manara and Panini have the final say.

    Is this the final instalment from Addict and Manara or can we expect more collaborations in the near future?
    A: This is a project which we are really excited by and feel privileged to work on so we will definitely be working on new concepts and hope to bring out more Manara X Addict products in the future.

    We’ll be sitting down with Milo Manara very soon to talk about his life, work and what he thinks of the Addict x Manara collection. If you’re a fan and have a question you’d like us to ask him then tweet us @addictclothing with your question and #manara

  • URBAN NERDS INTERVIEW

    1st June 2012

    Founded in 2007, The Urban Nerds have gone from strength to strength, staying true to their philosophy of producing ‘attitude free’ environments with the kind of line-ups that just can’t be ignored. They celebrate their 5th birthday this week and are doing it in typical Urban Nerds style. We caught up with Mark and Rompa during their visit to the Addict showroom in Camden.

    How did Urban Nerds come about? What brought you guys together?
    Urban Nerds started in 2007 after James and I had initially linked to put on a party for a magazine, which we both worked for, called “Hooker” – unfortunately the magazine ceased trading and another avenue was needed. Marks brother, Luke, used to call James an “Urban Nerd” so that’s how it started. The idea behind the bookings came from the varied musical backgrounds of all those involved, I was a big drum and bass, reggae and hip-hop enthusiast and Mark and James had a great love and knowledge of garage and grime, this allowed for our first line-ups to become a real amalgamation of sounds, something which Urban Nerds is now well know for.

    You recently celebrated your 5th Bday, how far have you guys come since turning 1 and did you think you’ll get to this point?
    We didn’t think we’d be where we were 5 years ago in our wildest dreams; it took a while to embrace the fact that this initially started off as a hobby and is now a full time job. Every day at Urban Nerds brings with it different options and opportunities and that’s what makes it so exciting. 5 years has gone by in a blink of an eye and we can’t wait to see what the next 5 years have in store.

    What kind of goals do you set yourselves after each year?
    We always keep the goal of expanding and elevating the Urban Nerds brand as our top priority, trying to keep things fresh and move with the forever-changing musical landscape is top of the remit.

    Have there been any recent additions to the team? Who and why?
    We have expanded our network considerably over the past couple of years as the demand for different angles of what we represent has grown. We’ve created an Urban Nerds collective consisting of bloggers, artists, photographers, journalists, photographers covering every element of what music promotions entails. This collective will only continue to grow in it’s own right as the brand continues to gr.Most notably are our new residents Marcus Nasty and IC3 who have come on board to fly the Urban Nerds flag.

    What’s been the secret to your success?
    Plain and simple, good old hard work and keeping ahead of the game, we are always on the look out for the new sounds, DJs and artists that keep Urban Nerds nights exciting and fresh and every thing we do we aim to do to the best of our ability without cutting corners helping to build the brand in the best possible way.

    What can people expect from the 5th Bday bash?
    Urban Nerds doing what they do best, a mash up of musical genres and tempos with a great vibe!

    What are the stress levels like? Does it get easier?
    Stress wise there is always something unexpected that pops it’s head up, but as always, you learn from your mistakes so things do seem to flow more naturally after you go through the same motion a number of times.

    You recently got back from the Snowbombing trip, what were your highlights? What do you have planned for SB 2013
    The whole festival is a highlight; there really is no other experience like it. Obviously the Urban Nerds night at the Schlussel with Shy FX ft Mc Wrec, Marcus Nasty, Rattus Rattus, Oneman, Klose One and Roska was a big look as too was the Urban Nerds party we held at the sports bar which was actually voted one of the top 5 parties of the week in the Snowbombing newspaper. Rompa’s Reggae Shack was a new addition to the festival this year and saw the likes of Mistajam, DJ Tayo, Smash Hits, Paul Sethi, Oneman and Mr Motivator selecting their favourite reggae riddims 5000 feet up in the mountain, that was special! You’ll have to wait for 2013, bigger and better is the Urban Nerds ethos!

    Over the years you’ve put on some of the best line-ups ever…Is there a favourite?
    That’s a difficult one, with the way the scene changes at such a fast pace we often look back at past events and the acts that we booked and think that there is no way we could put the same line-up on now, for example Rusko played our first ever event, he’s now very hard to book, we also had Chipmunk, Tinchy Stryder, Professor Green and Katy B at our parties way before they hit the kind of fame they now receive. I suppose our NYE warehouse parties have always been the flagship events and never fail to please. As long as the ravers come out of our events happy then we’ve attained our goal.

    You’re finger is firmly on the pulse when it comes down to up and coming artists. Who should Addict and everyone else be looking out for?
    There are a lot of up and coming artists and even genres that are on the radar, check out; Lenkemz, Dusky, Pusherman, Mista Men, Wachs Lyrical, Jook 10, Cause and Affect, Piff Gang, Scrufizzer, Kozzie, Skilzie, Row D, Spooky, Positive Vibes Crew, Disclosure, Mikill Pane, Aries and for something a little different check out the Raffle Mafia, they are doing a lot this year biggup Bingo Banton and DJ Smash Hits!

    Carnival is coming up very soon....what can we expect fro you guys?

    We’re back at Scala on the 25th August for the Urban Nerds Carnival warm-up party and we have a heavyweight line-up in store already 100% confirmed, we have some big names on the bill, we can’t say too much as of yet but expect three rooms of pure bass fire power with a hint of nostalgia – you’ll have to check the website soon for more info!

    How's the UN clothing label coming along?
    The label is coming on strong, we got some decent collaborations lined up for 2013 and we’re expanding the range so watch this space.

    Which bits from the Addict SS12 collection did you pick and why?
    It’s summer time so I’ve gone for the shorts and light weight blue shoes (pictures) and the light weight wind cheater (essential for any festival) Also all about the stripe pocket T and the mountain ranger jacket, winning combo!

  • Addict x Mitch Euro Girls

    25th May 2012

    Following the success of our infamous Clown Girl series, this time our attention is turned to the beautiful game and the forthcoming summers festival of European Football. Our favourite girls have traded their red noses and stripey socks for the football kits of their home nations. Again, utilising Mitch’s signature illustration style, our Euro 2012 Girls pay homage to the national kit designs of the 1980’s and represent a unique new interpretation of the enduring ‘pin-up girl’ aesthetic.

    Mitchy Bwoy is a design, typography and illustration polymath. Over the last decade his work has permeated its way through various sub-cultures and genres with a wide range of commercial projects, art exhibitions and collaborations. As well as being a long time Addict collaborator, he has also worked on numerous music industry artworks for the likes of Chase & Status, Nitin Sawhney, Ziggy Marley and Amp Fiddler. A number of collaborations with other artists including Banksy & Mode 2, plus video productions with The Light Surgeons.

    He's also been busy with Global exhibitions including the Barbican (London), Art Basel (Miami), Candela Festival (Puerto Rico), Contre Temps festival (Strasbourg) and Loud Graphics (Berlin).

    With a vast portfolio of work he continues to innovate & diversify. Post graff / post pop / post 'whatever you like'........ Mitch has consistently come forward with the most true visual representation of modern times.

    The recent Clown Girls inspired range of Euro Girl tees, master-minded by Mitchy Bwoy and Addict founder and Creative Director Chris-Carden Jones is now available online.

    We spent a bit of time with Mitch to talk about his latest illustrations for Addict and other upcoming projects…

    The Euro Girl tees follows on from the highly successful Clown Girls series. Why do think these graphics are so popular?
    Its hard to second guess why certain images are popular. Personally I'm drawn to images that are playful & flirtatious. With the Clown Girls - its difficult to define - there's a mix of lots of different elements; cheesecake / pin-up / emo / comic book. Maybe its just the stripy socks!

    Does it surprise you?
    Always. Rarely can I predict which will be the most popular.

    People would never usually connect artwork and football together….was that a worry when working on this project?
    If David Beckham can have a perfume and pants range - then I guess anything ispossible!

    You spent a whole day at The Addict office with our photographer and model. How important is it to your creative process to get the right images?
    The style of these images is more figurative than expressionistic. So easier tostart with good reference material.

    It must be tough having to get a model to pull provocative poses?
    The poses loosely follow a pin-up / cheesecake tradition, so quite easy to get the right pose. To be honest the girls (photographer & model) came up with much more provocative stuff once I'd left the room!

    Once you’ve got the right pose, how do you begin illustrating them?
    Its basically light box & pen work to create the outlines. Then colouring them with bits of scanned in spray paint, drips & splats etc.

    Which tee stands out for you? Which one’s your favourite?
    Probably Spain. That one worked 1st time without any re-drawing.

    You’ve been working with us on Guest Artists projects for a number of years, what is it that makes you want to keep working with the brand?
    Creatively its always different and challenging, often taking me out of my comfort zone, which is a good thing. These Euro Girls are a good example - having to adapt my Clown Girl style & approach to fit the brief from Addict. The Star Warsprojects alone are a childhood dream come true!

    You’re still heavily involved with the music scene and designing album art. Does that still keep you busy? Who have you recently worked with?
    Still doing plenty of music stuff - as always a nice mix of genres - MTA Records (Chase & Status' label), electro warrior Lee Coombs, UK soul legends Incognito etc. etc. Much more digital than print these days though.

    Addict are obviously keeping you busy with a new series for Star Wars, what else do you have coming up?
    Working on a video project with Incognito right now. I have some 'big brand' signature stuff coming out in summer, which I can't reveal for a few months. Also working on a new set of prints for my own online store........ gotta say, I can't wait for the new Star Wars series to come out!

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