Halftone Camouflage - Roots revisited...
Following on from the success of the original Swiftcamo pattern based on typography, Swifty delivers a new repeat based on another great love of his the ‘halftone dot’.Carefully composed from photos and textures and inspired by the the French army pattern that we used in our first ever Addict camo Sympatex parka way back in 1999, the pattern beautifully re-works our original favourite.
Swifty
One of the true British graphic originators of our time, his work has been hugely influential in music and youth culture since he started out in the late 1980’s. Fresh from art school he landed a job at The Facemagazine under the watchful eye of Neville Brody, and later art directed its sister publication Arena for nearly a year.
Since 1989 he has been art director of the highly acclaimed ‘Straight No Chaser’ magazine which has proved to be a brilliant vehicle for his unique fonts and graphic sensibility. In 1990 he set up ‘Swifty Typografix’ and for the next 5 years designed hundreds of club flyers for London clubs dj’s and promoters like Gilles Peterson, Somethin’ Else and the Fridge in Brixton.
Heavily tapped into the music scene at this time, Swifty designed the logos and identity for the influential label ‘Talkin Loud’ (A&R’d by Gilles Peterson) and was designing landmark record sleeves for bands such as the ‘Young Disciples’, ‘Incognito’ and Galliano. He designed the famous ‘Mo Wax’ logo and set up the labels aesthetic in the early days before migrating into TV and moving image design. Other labels to receive the Swifty touch have been ‘Source360’, B&W Music, Quango, Clear, Rice, Right Tempo, Clean up and ‘Island Records’.
For nearly ten years he has designed the sleeves for Brazilian label ‘Far Out’ producing iconic sleeves for class acts such as ‘Azymuth’, ‘Joyce’ and ‘Marcos Valle’. More recently he’s been working with Japanese label ‘Especial’ and London based label “Freestyle’.
